Holiday Crafter's Faire.  Nov 14-15, 2009.  Held at the Pavilion located inside the (Berrysessa) San Jose Flea Market.  1590 Berryessa Road, San Jose, CA 95133

This is the 13th year for this event and perhaps the 5th time that we have done it.  At one time this particular flea market was considered by many to be the largest Flea Market in the United States.  Of course, this was probably arguable, but who knows?  Nowadays, I don't really think anybody cares about this since we are in a very struggling economy and the vendor's are departing for greener pasture's or wherever they are able to relocated.  This property is being sold (or has been) and this once thriving flea market will be no more.  You can search the web for more info since details are quite sketchy at this time.

THE REVIEW
 
This annual event was held at the Pavilion iin the center of the San Jose Flea Market. This was the 13th year for this event and I would estimate that they had around 70 vendors; half of which had jewelry.  Way too much.  I think that the promoter's do pretty good in setting up the event, but there is only so much you can do.  Event is held within a Flea Market so you are going to get people with FMM (Flea Market Mentality) and the crowd is demographically-correct.  The middle class just does not frequent this Flea Market like they used to.

The FM was slated for demolition and I had the idea that the vendor's there (outside the pavilion) were just basically waiting for D-Day.  However, it doesn't appear so.  The crowds weren't too large on Saturday but we did have some traffic flow on Sunday, and people just were not buying.  I suppose a majority of the depressed vendor's did not even make $100.  Most did make the booth fee, by default.  There are individuals who claim they did okay and that's fine and dandy.  I don't know what their definition of 'okay' really is.   If you are trying to make a living off your products, forget it.  You'll make your booth space and a little bit of burrito money, but that's about it.  Doomed.  Bye-bye Balboni.


Friday, November 13.  Good ol' Friday the 13th.  I didn't walk under any ladders; no black cats ran in front of me; no accidents, etc.  Just another hum-drum kind of day.  Make it through another Friday the 13th safely.  Knock on wood.

Drove down to the Flea Market before noon time and as I made my way over toward the Pavilion and saw a bunch of empty, vacated stalls.  Not a good sign.  Maybe they only do the flea market on weekends.  Soon to find out.  It looked like a lot of people in the 'permanent' spaces have departed.

I drove into the pavilion and set up my canopy.  I have two spaces and I wanted to spread out.  Didn't want to set up two booths though.  We quickly put the canopy up along with the grids and then placed all of our merchandise inside and covered up.  WIll return in the morning.

THE WEATHER looks pretty good but they previously did mention 'showers' over the weekend.  That forecast no longer holds true and it will be in the 60's and sunny,  For November, that is fantastic weather especially the 'no rain' part.  Oh oh....  keep reading.

Saturday, November 14.  Checked the forecast just before leaving and it said sunny with temperatures around 62 for both days.  Sounds great.  I headed out the door and saw that the street in front of my house was wet.  There was no sign of rain in any forecast that I saw.  What the heck!!!  Went out to my van and got inside and noticed that we had a heavy mist or a very light rain.  I left home around 6:30 and arrived at the Flea Market around 7:10.  I decided to drive to the parking lot located on the other side of the place so I would have a much shorter walk.  I was the first one in the lot and ended up with the Numero Uno spot.  I walked over to the entrance and down tire-kicker alley.  I saw that they had around 6-8 posts sticking in the ground, thus blocking any vehicle that would enter from the back.  This snuffed out my plan of parking back there on Sunday and driving in from that side.  Now I would have to enter the Flea Market with my vehicle through the main entrance, which will be packed with cars, trucks and vans when then open the floodgates in the dark later on Sunday.  Then, I'll have to zig-zag my way through the aisles over to the pavilion to load up thus affecting my clock-like precision in exiting procedures.

It took me several hours to set up and by the 10:00 starting time, I was pretty much ready to go.  However, the people were slow in getting their butts out of beds possibly because of the morning drizzle.  Who wants to come out in this crap?

WENT OVER TO THE SNACK BAR and picked up one of their Grande Burritos (78 pesos)
and it turned out to be pretty good......  as far as a Flea Market goes.  Also got a cup of fries which were still good even after all these years and I had a Pepsi to drink.  Altogether it was a decent lunch, not befitting a king but rather a Starving Vendor.  This burrito gets the Betty Crocker Gomez/Starving Vendors Seal of Approval.



SALES WERE EXCRUCIATINGLY SLOW FOR ALL OF US.  I counted approximately 70 vendors and maybe more than half sold one type of jewelry or another.  Never saw a percentage of this many booths with it.  One vendor was claiming prices to be 50 percent off. I have a problem with people who post signs that their jewelry is 50 percent off.  This can be quite deceiving to Average Jose and Plain Jane as most customer's tend be be a bit on the 'naive side.'   Most vendors know this trick.  Raise your prices and then claim that you are selling it for 50 percent off or whatever.  Not really that many employ this trick though. Gamesmanship?  I think that it's very deceiving but I guess all's fair in "Love, war and the art of selling."  I would prefer to mark my things up a little more and then allow the customers to have the satisfaction of negotiating a lower price.  However, I myself don't really employ this practice either.

There was a drink vendor, Java JZ Mobile Cafe across from me on the opposite side of the pavilion. They had an extensive menu of iced and hot coffees along with a splendid selection of smoothies.  There were many delicious-looking items on that menu and I spent a few minutes just picturing what several of them looked like and imagining how they would taste.  Many excellent choices and I had a hard time deciding.  As I waited in line a middle-aged lady of South American descent placed her order.  She pulled out a twenty dollar bill and placed it on the counter and the guy said "that's seven out of twenty."  She then reached inside her purse and pulled out twenty cents and placed it on the counter.  No comment.  Just another priceless Starving Vendor moment.  I waited for my mocha which turned out to be excellente!!!.   That's a picture of my Mocha on the right. On Sunday, I stepped over there for a Strawberry-Banana Smoothie and that was great too.  I'll bet this guy kicks butt in some shows.  He definitely get the Starving Vendor's Golden Seal of Approval. 

   

THE PEOPLE.  Here's some shots of the people walking around.  We did get a larger crowd during the PM on Sunday, but they had FMM.

 



MUSIC.  Seasonal music played throughout the day over the loudspeaker. Not much variety since it was basically the same music played over and over.  Periodically, we were entertained by the three guys in flannel shirts whom I shall refer to as 'Flannel Jesus' as they strolled about the Pavilion  Christmas-type songs while strumming their guitars.  I guess that you can probably hire these guys for parties and social gatherings?
.

 



Sunday, November 15.  Weather was very nice and no sign of rain.  Crowds were low during the early part of the day, but picked up as the day went on, both in the Pavilion and out in the Flea Market Area.  Contrary to what I was told, there's no real signs that this place is closing down.  I asked a number of people and they knew nothing.  Out in the Flea Market area, all appeared normal.  I didn't see enormous amounts of empty spaces and the crowds during the afternoon were not very large, but I thought you had a decent turnout for mid-November.  Complete Flea Market Mentality all over the place along with Mexicans who come here as more of a social thing and to do some cheap Tijuana priced shopping.  Gone are the glory days of this Flea Market.



SLEEP AND SLIDE. In the morning, I uncovered my canopy and stretched out my white cover approximately 40 feet across the ground.  I looked at it and imagined setting up some kind of slip and slide for the kids on it.  Neat.  Bring over a water hose and spray some water on it along with some soap and then let the kids have at it.  What else are you going to do in this place?  Charge them $5 for half an hour or something.  Good way to make some money.  Sounds like fun?  Oh well....  just an idea. I recall buying one of the slip-n-slides at Toys R-Us ages ago and hooking it up to the water.  Loads of fun for the kids.  You could also fold it up (canopy covers) even further and sleep on it....  so thus, we can call it SLEEP AND SLIDE.

After all, we had kids racing up and down the pavement in front of the booths on their skateboards and rolly shoe things all day long so why not put up some kind of amusement?

THE PROMOTER'S SET UP AN AREA within their booth for the youngster's to sit down and do some holiday drawing and coloring.  Great idea.


 
ANOTHER SHOT OF 'THE PEOPLE.'  Whoops......  no people, huh?  Sunday AM   Doesn't the top of the Pavilion look like a spider-web?

  

FOOD REPORT.  Went to get some food around 1:00 and the line at the snack bar was quite long as it was burrito time, I guess.  Went hungry for much of the afternoon and then went back around 3:00.   Got a cheeseburger which was okay, at least for a Flea Market and a thing of battered onion rings which turned out to be grotesque, barely edible and felt the taste for several hours later.  Dumped half of it out.  Slices of onions dipped in the batter and fried.  Not like those big onion rings you get at many places which are much better.  Either way, they are not healthy.  Greasy.

THE DAY JUST DRAGGED ON AND ON throughout the day as people just walked around the booths buying very little.  I guess I had a few hours with no sales during the afternoon 'high-foot-traffic' period.

I BEGAN PACKING UP AROUND 3:15 and timed it perfectly, finishing up at 5:05.  They told us that we could bring our vehicles in around 5:30-5:45 and that was fine with me.  I had decided to park in the back lot after all since it would save some walking.  At 5:20 I left my space and headed over to my van.  I drove around to the front of the Flea Market and went further down Berryassa and did a U.  I drove to the entrance and waited in line with 5-6 other vehicles for roughly 5 minutes and then we were in.  I made my way down the aisles not having to zig-zag around vehicles.  Mostly a straight shot down Aisle B and over to row 13.  No problemo.  I was just about the first one in there and I pulled right up to my space and began loading.  Soon, there were vehicles coming in left and right and quicly there were vehicles all over the place.  That is why I strategically plan my escapes from this and many other events.  I was finished at 6:02 and departed.  Clockwork baby, clockwork.

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