What you should know and how to choose one.
Crafts Fairs, etc.Selling at Craft Fairs can be a fun and rewarding
experience, but there are some things you need to consider before you
get serious.
- Be a customer first
- before you dive headlong into selling your crafts 'test the
water', so to speak. Check out some venues while shows are there.
- Check the layout
- make sure you like the way the Craft Fair looks. Does each booth
have equal space? Is there enough space in between rows for
customers to browse comfortably?
- Check out vendors displays
- look for display ideas for your products. Do you already have an
idea of the way your booth should look? If a vendor has similar
products to yours, would a similar display work for you? Is their
display drawing sales or just glances?
-
- Check if there is power available
- if you need special lighting for your items, be sure to find out
about the power situation. Occasionally you may find you need to pay
extra if you need more than a certain number of outlets to light
your displays properly
- Talk to vendors
- do they
like the set up? Is there a support network for complaints or
problems? Have they been happy with the way things are set up?
- Find the organizer
- if they have time to talk with you, that's great. You can address
all your questions then and there.
- Look for variety
- Try to make sure that there won't be too many people with the same
kind of products as yours. Expect a little competition, but 3
jewellery booths in a line is just not fair to anyone - customers or
vendors.
Once you have checked out a Craft Fair venue you
need to apply for a space, table or booth. When you get your application
read through it very carefully. There will often be a
ton of information
included. bout...
- The booth size
- the dimensions of the space are important so that you can plan
your display accordingly.
- The fee per booth
- you will need to pay a fee for your space. The fee can vary
greatly depending on various factors...
-
-
- the Craft Fair venue - parking lot, hotel
lobby or convention hall?
-
- advertising - do they promote the event or
not?
-
- number of booths - many or few?
-
- reputation - 35th annual event or first time?
- Is the Craft Fair 'juried'?
- sometimes to keep the products of a high quality, they require you
to send photos of your items and your booth set up with your
application. This would be a 'juried' show, as your work would have
to be approved first.
- Set up/take down times
- there should be enough time before the event for you to arrive and
set up comfortably. You should also be allowed time after the Craft
Fair to pack up and remove your booth.
- The organizers
- you need to have names in case you have a problem or grievance.
You need to know who you can contact in an emergency.
- How to make sales
- I have come across Craft Fairs which are set up so that all you do
is write out tickets and your customers pay at a central 'checkout'.
They collect their purchases when they're done shopping. Mostly it's
your responsibility to apply for a sales tax licence and pay taxes
on your sales. Sometimes they won't even accept an application
without a sales tax number or copy of your certificate.
Ok - you've been accepted. Now you need to think about
this...
- Do you have enough inventory?
- be sure you have enough to cover the whole sales period. Better be
safe than sorry. People may accept placing an order, but customers
usually want it NOW.
- Is your display ready?
- are you happy with the way your products look when they're laid
out on your display. The right 'look' can make or break your whole
Craft Fair experience.
- Do you have everything priced?
- customers usually like to see the prices on items. I know I don't
like it when something isn't priced!
- Is everything labelled correctly?
- there are laws which state that certain products, especially
children's clothing, should have labels which include washing
instructions.
- Do you have business cards?
- some people like to take contact information for later. You may
lose orders if you don't have a way for a potential customer to make
contact with you.
- Do you have change/credit card machine?
- you should always take plenty of change (notes and coins) to a
Craft Fair, just in case. If you can accept credit cards, don't
forget your machine, and a stamp for the back of your checks.
-
- Sales Tax Licence
- take it with you in case anyone asks to see it, but keep it safe.
- Take someone with you to help!
- ALWAYS have someone with you to help out if it is at all possible.
You may miss sales if you need to dash to the bathroom. Brief them
beforehand about your products and give them any other 'need to
know' or 'selling tricks' you may have.